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E-mail Campaigns
Consistent and ongoing follow-up is crucial,
therefore we have created three main letter series for you to
use. At the beginning of developing your business, you probably would want
to send these letters manually to individual addressees. However, as
your group grows, you might want to consider working with an autoresponder.
If you are shopping for a
stand alone auto responder here is a list for you to examine:
http://www.sfiteam.com/Autoresponders/ .
Some of them are free of charge, others have a monthly fee. Free
accounts have some limitations such as limited number of e-mail campaigns
you can set up and third party advertising
My favorite
autoresponder and the one I subscribe to is
http://proautoresponder.com.
It has a monthly subscription fee of $ 17.95, allows unlimited
messages. It also has some cool features such as integration of audio
messages in your e-mails (extra charge).
If you plan to use an
autoresponder, make sure that you
leave at least 2 days between each
message in order not to overwhelm your people with your e-mails.
Simply copy/paste the text of the following letters
and set them up in the DRAFT folder of your e-mail program. Personalize them
with your own signature and affiliate number. Label them (e.g. "TeamSFI
training 1") in the sequence you will be sending them out. Again, you can automate
this process by setting up the letters in an autoresponder.
Campaign #1 - Prospecting
(click to view)
Use these letters to
prospect for new affiliates. Send these letters in the sequence indicated
or feed them into an autoresponder for automatic delivery. (wait 2-3 days
in between letters)
VERY IMPORTANT:
You are not allowed to directly reference ANY SFI website
unless the prospect has double opted-into SFI. Note that every
link in these letters (such as myurl19 or myurl20) leads to a page on my personal website and NOT to an
SFI website. (example in my case:
http://www.smartecreation.com/homeoffice
) Use this series with caution, and set it up in connection
with your own personal web domain. (visit
here
to learn more about creating your own personal website). Also note that each letter
must offer an
opt-out explanation and link!
Lesson on SPAM:
https://www.sfimg.com/Training/Lesson1.sfi
SFI rules on SPAM:
https://www.sfimg.com/Reference/NoSpamAgreement.sfi
Campaign #2 - Follow-up with
prospects who have not double-opted in
(click to view)
Use these letters to
help prospects complete their sign-up process.
(wait at least 2
days after you received the New Prospect e-mail from SFI to send the first
letter; wait 2-3 days in between letters until prospect either opts out or
confirms)
It happens quite often that people find your SFI website and
register. But, as you know, SFI requires a double opt-in. As soon as their
initial registration reaches SFI, an e-mail is sent to the prospect,
requiring them to click on a link to confirm their sign-up. Some
prospects do not complete this process, because of various reasons.
A lot of them simply missed that SFI e-mail. This series of letters
serve as friendly reminders to these people to complete the process. Notice that each letter offers an opt-out explanation and link! (If you
don't use an autoresponder, ask the prospects to "click reply with REMOVE
in the subject line).
VERY IMPORTANT:
You are not allowed to directly reference ANY SFI website
unless the prospect has double opted-into SFI. Notice that there are
no web-links whatsoever in these letters. Use this series with caution. Note that each letter
must offer an
opt-out explanation and link!
For SFI rules on SPAM visit:
http://www.sfimg.com/ii/Lessons/1.html
Campaign #3 - New Affiliates
TeamSFI Training
Use these letters for step-by-step training of your new
affiliates.
Important note: Any affiliate I have sponsored and put
into YOUR downline will receive this training series from me.
(wait at least 2 days after you received the New Affiliate
e-mail from SFI to send the first letter; wait 2-3 days in between
letters)
What happens next?
A few prospects will e-mail you. Many
times that first email is simply them trying to determine whether or not SFI
is legitimate. Your prompt response will go a long way toward assuring them
that SFI is indeed the real thing and that you are a professional who has
their best interests at heart. Answer accurately and honestly, be
enthusiastic and encourage them to contact you again for additional
questions.
Make it a point to
respond to email your Leads, Prospects and Affiliates send to you within 48
hours.
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